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Custom Bikes by GURU Cycles
Fit-Centric philosophy from SPORTFIT LAB
Start with the Athlete
Measure the Athlete's dimensions
Determine's the Athlete's strengths and weaknesses
FIT THE BIKE TO THE ATHLETE (Not the athlete to the bike)!

Custom designed bikes by GURU CYCLES and SPORTFIT LAB
Guru Cycles, of Montreal, Canada, is the premier maker of custom-designed road and triathlon cycles.  Based on our scientific fitting, we transmit your ideal measurements and cycling position to GURU.  They will custom design the carbon, titanium, or steel bike of your choice - every part of the frame is customized to your dimensions, so you'll have the most comfortable, best-handling bike possible.  We assemble the bike here at SPORTFIT LAB, using the components you specify -- from Shimano, SRAM, Campagnolo, Profile Design, and other top manufacurers.  Spend your money where it counts -- we'll help you save on the upgrades you don't need.  Even better, the money you spend on custom fit is saved when you DON'T have to spend on parts trying to make a stock bike fit!  There is simply no better way to buy the perfect bike, one which will give you speed and comfort for years to come.

Do I need a custom bike?

Asking this question is equivalent to asking whether or not you need a carbon bike or clipless pedals. If you spend a significant amount of time cycling, a custom bike will give you the best combination of comfort and performance.  In fact, we find that many cyclists can only reach a comfortable position - while maintaining the performance of a racing frame - with a custom bike: their bodies just don't fit the stock geometries favored by mass-market manufacturers.  But even if you can fit a stock bike, you often have to make multiple (and sometimes costly) adjustments to get it to your best position - and sometimes compromise the handling of the bike.  With a custom frame, you obtain performance gains, as it will set you up in your "sweet spot," a configuration where power output, aerodynamics and weight distribution are perfectly optimized.  Most of our clients tell us that their GURU is by far the most stable, best-handling bike they have ever had; custom geometry has a large part to play in that impression. Furthermore, many of our models offer ride tunability based on individual tube selection or carbon lay-up. This further optimizes the ride characteristics for each cyclist.


What Do I Get with Guru Custom?

1. A hand-made frame built in North America, sized and tuned to your exact measurements and riding style.

2. Complete color selection from a wide range of frame colors, designs, and accents.  Have your name permanently painted on the frame in your choice of color!

3. Complete control (with our recommendations) over components.  Select the wheels, colors, gear system, and parts that fit your frame and your riding style.

4. No stock saddle (seat) to deal with - try any (or all) of our demo saddles free until you are completely satisfied.

5. Comprehensive pre-purchase scientific bike fitting at half price.

6. Free fitting adjustments for as long as you own your Guru.

7. TEAM SPORTFIT membership: discounts on all our products and services, free clinics, etc.


"Thank you so much for all of your help in getting me fitted for the Guru and building it! Eagerly awaiting my next ride!  You're right--my new bike rides much more smoothly and is a fantastic fit.  It was even easier on my knees.  Obviously, I had a faster and more comfortable ride." - ML, Guru Evolo buyer
GURU custom cycles
GURU Custom Carbon Road Bikes
GURU Evolo-R
Evolo (Complete bike from $4595)
GURU Evolo-R
Evolo-R (Complete bike from $5995)
GURU Photon
Photon (Complete bike from $7495) - Bicycling's "Dream Bike"
GURU Custom Carbon Tri Bikes
GURU CR.501
CR.501 (Complete bike from $4495)
GURU CR.701
CR.701 (Complete bike from $5495)
GURU CR.901
CR.901 (Complete bike from $7495)

a service of SPORTFIT CONSULTING LLC